Why you should use Emoji to humanise your social media campaigns. 

When Oxford Dictionaries’ president made the ‘Face with Tears of Joy’ emoji 2015’s Word of the Year, it confirmed emoji are mainstream – ubiquitous in social media; definitely no longer confined to generations Y and Z.

Emoji are great fun, quick to use and can leap the language barrier. Instantly recognisable because they’re already part of how we communicate with our friends and family via text message, emoji are also a great tool to enrich social media marketing activities.

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Eight years on from launching Ohh la la, one frequent complaint we hear time and time again when we meet up with new potential B2B and B2C clients is that their social networks are not really going anywhere – “so what’s the point?” Sure they get some retweets, a couple of likes and a handful of new followers every month but none of those convert into tangible benefits to their business.

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Quick guide to avoid UK/French cultural confusion in your business 

If you are a UK person working or planning to work with French people, or a French person unfamiliar with UK office culture, here are a few key pointers to help you navigate some of the more frequently encountered cultural differences.

In the UK, you’re likely to assume a business meeting is about exchanging ideas, making decisions and agreeing a way forward. If the meeting comprises mixed cultures, this assumption could be a mistake and can cause a potentially damaging misunderstanding, particularly between UK and French partners! If you are French, you’ll leave a meeting having explored alternative ideas and possible outcomes, but you won’t think you’ve made a decision or agreed to anything binding.

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When was the last time you freshened up your social networks branding? One week, 6 months, a year ago? Give your brand exposure online a kick this new year by updating all your social networks’ profile images, backgrounds etc. with this new Social Media Image Sizes Guide.

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With the average family in the UK expected to spend up to £800 on Christmas this year, businesses have an opportunity to act responsibly and help ensure the festive season doesn’t turn into a big fat waste. Don’t use marketing as an excuse!

The true cost of Christmas