Growing your business through export may just be what you need to increase your sales. However it isn't just the case of "going for it". Whilst many businesses get away developing their business locally without a marketing plan, it's critical to get your business export ready by creating an international sales and marketing plan. Any ...
Comment » | Cross Cultural Marketing, International Marketing, Marketing, Strategic Marketing
I was delighted to be invited as one of the team on board the StartUp Britain bus for its last stop at York St John's University last Friday. There is nothing more exciting for an entrepreneur than encouraging more people to start and grow their own business! StartUp Britain, the private enterprise initiative for entrepreneurs by entrepreneurs ...
1 comment » | Business, Events, Marketing, Social Media Marketing, Social Networks, Strategic Marketing
Eram's new advertising campaign: "The family is sacred !" sparks wide controversy in France for portraying two women and a child as a "Family." Once more a major brand, this time Eram who are one of the leading manufacturers and retailers of shoes in France, find themselves the centre of controversy after challenging the accepted traditional family ...
In the last few years the social media scene has been dominated by American social networks. But now all this could be about to change as a French company launches Selliance - an innovative new social network. Yorkshire based marketing agency Ohh la la has been appointed to support it internationally. The work follows Yorkshire’s ‘cheeky ...
The social media revolution - we have all heard about it! Twitter, Facebook, Linkedin, Youtube and now Google+. But you might be excused for wondering whether it’s all it’s cracked up to be - and what it’s going to deliver for your business. Here are our Top 10 reasons why entrepreneurs can really benefit from integrating ...
2 comments » | Ohh la la PR, Social Media Marketing, Social Networks
When French international brand, Petit Bateau, launched a new range of romper suits in France for baby girls and boys it envisaged it would be plain sailing. The storm started in France on Monday June 13 at 6.43pm when Elise F. posted the following message on Petit Bateau's Facebook page: “I have just seen the photo of ...
Comment » | Marketing, Social Media Marketing, Social Networks
Ohh la la launches InternationalMarketing, a new online magazine via Scoop.it! to help UK businesses exploit their export opportunities. Like many agencies working with international businesses or companies with the potential to spread their wings overseas, we found the results of the British Chambers of Commerce's International Trade and Exporting Survey earlier this year rather alarming. With a staggering 70% of the ...
Comment » | Cross Cultural Marketing, International Marketing, Marketing
Marmite, one of Unilever's major brand, is no stranger to controversy. Ever since it was launched in the UK in 1902 the brand has become well versed in raising a few eyebrows as well as bringing smiles to many faces for its distinctive taste. That it should be banned in Denmark as it falls foul of a ...
Comment » | Cross Cultural Marketing, International Marketing, Strategic Marketing
Heard of Twitter, Facebook, LinkedIn and YouTube but unsure whether any of these social networks apply to small businesses or how to use them to engage with your existing and potential customers? Then don't miss out "Shine On Social Media". Brought to West Yorkshire entrepreneurs by the Federation of Small Businesses to provide relevant insight into social ...
Comment » | Events, Social Media Marketing, Social Networks, Twitter
Arla certainly don't have to wait (too long) for theirs cows to come home in those firmly tongue in cheek commercials. Of course when Harry Reynolds, the Cornish dairyman who started making Anchor® butter in 1886, launched his business, grass dispensers and karaoke machines were not part of cows everyday lives. But customers can rest assured ...
