Category: Cross Cultural Marketing


Exploring potential export opportunities

June 13th, 2011 — 5:20pm

Ohh la la launches InternationalMarketing, a new online magazine via Scoop.it! to help UK businesses exploit their export opportunities.

Like many agencies working with international businesses or companies with the potential to spread their wings overseas, we found the results of the British Chambers of Commerce’s International Trade and Exporting Survey earlier this year rather alarming.

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Marmite – a lesson for would be exporters

June 9th, 2011 — 12:33pm

Marmite, one of Unilever’s major brand, is no stranger to controversy. Ever since it was launched in the UK in 1902 the brand has become well versed in raising a few eyebrows as well as bringing smiles to many faces for its distinctive taste. That it should be banned in Denmark as it falls foul of a law restricting products fortified with added vitamins is something else…

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Cross cultural email marketing

February 15th, 2011 — 10:23pm

There is a lot to be said for email marketing activities in terms of their return on investment and abilities to deliver smoothly cross cultural messages.

At a time where many marketers are been urged to do even more with less as a way of compensating for lower turnover – something I like to refer as shortermism – it has become essential to carefully consider which marketing communications activities to use to meet the business’ objectives.

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When marketing is taken a step too far…

April 16th, 2010 — 4:40pm

As social media and online communications channels help make the world smaller, there is a real risk for even more opportunists to dump on our doorstep even more unsolicited content.

The latest Junk mail to have hit my doormat is a tasteless promotional message… that breaks just about all the rules from discrimination law to good marketing practice!

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My Cross-Cultural Twitter Interview with @CindyKing

September 4th, 2009 — 10:02pm

This is part 1 of a 2-part of my interview with @CindyKing earlier tonight http://cindyking.biz/cross-cultural-twitter-interview-with-caroline/

Cindy specialises in Cross Cultural Marketing & International Sales. She also interviewed me on Twitter at 18:00 GMT. The transcript of the Twitter part of this interview will be added  shortly. I had a great time sharing my views with Cindy and fellow Tweeters like Brett @rainbowhill who joined in the conversation with some great thought provoking questions!

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