From B2B Marketing’s 2013 Social Media Benchmarking Report

This infographic is drawn from data included in the 2013 B2B Marketing Social Media Benchmarking Report

Country domain names are a key component of the marketing communications mix. But one that many businesses tend to forget. Yet there are many reasons why companies wishing to export should not only consider having a website in the local language but also securing a country domain name for their brand as well.

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To say that marketing communications campaigns should not be misleading or offensive shouldn’t be anything new to any business owner or marketing team. However are you aware that regulations now apply to digital marketing as well – from website content to posts on Facebook or Twitter pages?

The Advertising Standards Authority (ASA) – better known for its independent role in keeping an eye on advertising breaches – will now also be responsible for regulating website and marketing communications in other non-paid-for space under the advertiser’s control, whatever their organisation, size or industry.

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Having had to work hard throughout my career at flying the strategic marketing flag high to ensure that my budgets didn’t get axed, I know just how important it is for marketers to show marketing leadership. After reading the excellent article published in Marketing Week by Mark Choueke “It’s time to show marketing leadership”, I feel it’s time once more to get the sword out of the stone.

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I was strolling across Regent Street on Monday heading back to catch my tube on Piccadilly Circus when I literally stumbled across a life size elephant… right by the National Geographic store. I couldn’t help but getting my IPhone out and snapping the beautifully decorated specimen. May I had I wasn’t the only one to do so!

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