Category: Marketing Communications

When marketing is taken a step too far…

April 16th, 2010 — 4:40pm

As social media and online communications channels help make the world smaller, there is a real risk for even more opportunists to dump on our doorstep even more unsolicited content.

The latest Junk mail to have hit my doormat is a tasteless promotional message… that breaks just about all the rules from discrimination law to good marketing practice!

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Sky Sports outdoor advertising campaign

August 13th, 2009 — 1:20pm

Sky Sports up the game with mega outdoor poster going up against wall of multistorey carpark on Sheffield city centre.

Striking poster grabs attention of South Yorkshire football and other sports fan as they drive through Park Lane. Sky Sports subscriptions to be boosted on the area?

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