Category: Marketing


Enjoy a £50 credit with O2 to spend on Twitter

November 18th, 2013 — 11:13pm

As part of opening up its self-service advertising platform to small and medium-sized businesses in the UK and Ireland, Twitter has announced a partnership with O2 to support UK small businesses.

Businesses that sign up (for FREE) to O2’s new ‘Social League’ may be eligible for a £50 credit to spend on Twitter’s new advertising platform.

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Comments Off on Enjoy a £50 credit with O2 to spend on Twitter | Business, Marketing, Social Media Marketing, Social Networks, Twitter

Boost your trade in France with .fr

July 3rd, 2012 — 1:28pm

Country domain names are a key component of the marketing communications mix. But one that many businesses tend to forget. Yet there are many reasons why companies wishing to export should not only consider having a website in the local language but also securing a country domain name for their brand as well.

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Comments Off on Boost your trade in France with .fr | International Marketing, Marketing, Marketing Communications

Director of First Impression – making that first impression count

March 5th, 2012 — 12:41pm

Have you ever wondered what your customers’ and prospects’ first impression is when they first visit your business?

Having a really good friendly, helpful and efficient receptionist (and switchboard operator!) can make a real difference to how they perceive your business, yet all too often the role isn’t seen as carrying much recognition and is rarely seen as a small but important part of your business marketing.

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Comments Off on Director of First Impression – making that first impression count | Business, Marketing

Export your way to success

October 9th, 2011 — 11:12am

Growing your business through export may just be what you need to increase your sales. However it isn’t just the case of “going for it”. Whilst many businesses get away developing their business locally without a marketing plan, it’s critical to get your business export ready by creating an international sales and marketing plan. Any SME can potentially increase sales, compete in diverse markets and reach a global audience providing they follow the right steps… Or it could end up costing you your business.

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Comments Off on Export your way to success | Cross Cultural Marketing, International Marketing, Marketing, Strategic Marketing

StartUp Britain with Ohh la la in York

September 27th, 2011 — 6:29pm

I was delighted to be invited as one of the team on board the StartUp Britain bus for its last stop at York St John’s University last Friday. There  is nothing more exciting for an entrepreneur than encouraging more people to start and grow their own business!

Ohh la la offers marketing advice to St John's University students on board the StartUp Britain bus

StartUp Britain, the private enterprise initiative for entrepreneurs by entrepreneurs that received the thumbs up from the Prime Minister in March, have been successfully touring some of the UK’s entrepreneurial hot spots in a bid to celebrate, inspire and accelerate Britain’s start-up talent.

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