Why you should use Emoji to humanise your social media campaigns. 

When Oxford Dictionaries’ president made the ‘Face with Tears of Joy’ emoji 2015’s Word of the Year, it confirmed emoji are mainstream – ubiquitous in social media; definitely no longer confined to generations Y and Z.

Emoji are great fun, quick to use and can leap the language barrier. Instantly recognisable because they’re already part of how we communicate with our friends and family via text message, emoji are also a great tool to enrich social media marketing activities.

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Eight years on from launching Ohh la la, one frequent complaint we hear time and time again when we meet up with new potential B2B and B2C clients is that their social networks are not really going anywhere – “so what’s the point?” Sure they get some retweets, a couple of likes and a handful of new followers every month but none of those convert into tangible benefits to their business.

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When was the last time you freshened up your social networks branding? One week, 6 months, a year ago? Give your brand exposure online a kick this new year by updating all your social networks’ profile images, backgrounds etc. with this new Social Media Image Sizes Guide.

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“Sometimes it’s best to talk to a real, live person about your business marketing options.”

I couldn’t agree more with the statement Facebook’s business potential customers find themselves greeted with when they visit the social network “Get Help” for business page. Indeed I was delighted to also find a phone number on the page and being offered so willingly the chance to ask that one question I didn’t seem to be able to find an answer to in the rather comprehensive social network FAQ guide.

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You may already have a page on Twitter but do you have as much Klout as you should, as many followers as your brand commands?

If your business does Twitter well, you’ll get discovered by prospective customers and get to know your existing ones better. You can engage with them in real time, anywhere, in a highly personal and approachable way – informing, sharing ideas and inspiring them – and listening and learning about what they really think. Anytime.

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