Category: Strategic Marketing


North West to fly high the Hip Hop flag this summer

May 13th, 2010 — 11:32am

Hip Hop addicts who join Sunshine Studios’ intensive 2 weeks Summer Dance School will learn from the industry top dance professionals who support stars like Pussycat Dolls, Girls Aloud, Pink, Kanye West, Gwen Stefani, George Michael to name but a few! Some of the teachers lined up include members of Dance2XS (the world famous American dance company that boasts names such as So You Think You Can Dance, Sisco Gomez) and Soul Mavericks (the UK Break Dancing Champions).

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When marketing is taken a step too far…

April 16th, 2010 — 4:40pm

As social media and online communications channels help make the world smaller, there is a real risk for even more opportunists to dump on our doorstep even more unsolicited content.

The latest Junk mail to have hit my doormat is a tasteless promotional message… that breaks just about all the rules from discrimination law to good marketing practice!

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Comments Off on When marketing is taken a step too far… | Cross Cultural Marketing, International Marketing, Marketing Communications, Strategic Marketing

Uniqlo… UTweet!

April 7th, 2010 — 9:17am

You would be excused if like me you didn’t knew who Uniqlo was…

I hadn’t heard of the fashion label until I recently caught sight of the brand’s promotional campaign in London underground. Minutes later I was entering Uniqlo’s nearest flagship store on Oxford Street… Uniqlo is Japan’s leading retailer of casual clothing and now has more than 770 stores worldwide. It is currently making fashion headlines with its range of colourful tee-shirts printed with famous cartoon characters.

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Comments Off on Uniqlo… UTweet! | Social Media Marketing, Social Networks, Strategic Marketing

Social media: a new religion supported by POPES

April 6th, 2010 — 6:57pm

Too many businesses think they owe to have a blog because their competitors already have one or be on Facebook because they have read it is cool without a second thought for what they are trying to achieve.

As with other traditional forms of marketing communications, companies who operate without strategic marketing planning are unlikely to achieve much. The social media realm is just so broad that opportunities can easily be walked by without even being noticed.

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Comments Off on Social media: a new religion supported by POPES | Social Media Marketing, Social Networks, Strategic Marketing

Make a wish… a strategic marketing start to 2010!

December 16th, 2009 — 10:40am

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