You may already have a page on Twitter but do you have as much Klout as you should, as many followers as your brand commands?

If your business does Twitter well, you’ll get discovered by prospective customers and get to know your existing ones better. You can engage with them in real time, anywhere, in a highly personal and approachable way – informing, sharing ideas and inspiring them – and listening and learning about what they really think. Anytime.

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Along with more online support for the UK and Irish SMEs wishing to dip their toes in Twitter’s ocean, the social network has announced it’s opening up its new self-service advertising platform to small and medium-sized businesses.

So now, as well as continuing to tweet, businesses across the country will be able to enjoy the benefit of Twitter ads.

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As part of opening up its self-service advertising platform to small and medium-sized businesses in the UK and Ireland, Twitter has announced a partnership with O2 to support UK small businesses.

Businesses that sign up (for FREE) to O2’s new ‘Social League’ may be eligible for a £50 credit to spend on Twitter’s new advertising platform.

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From B2B Marketing’s 2013 Social Media Benchmarking Report

This infographic is drawn from data included in the 2013 B2B Marketing Social Media Benchmarking Report

Heard of Twitter, Facebook, LinkedIn and YouTube but unsure whether any of these social networks apply to small businesses or how to use them to engage with your existing and potential customers? Then don’t miss out “Shine On Social Media”.

Brought to West Yorkshire entrepreneurs by the Federation of Small Businesses to provide relevant insight into social media, the free event that will be taking place on Thursday at the Shine Business centre on Harehills Road, Leeds also welcomes non-members who are new to business or who are thinking about setting up a business. Simply reserve your place to attend.

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