Dandelion seeds grow wellbeing brand

As businesses across Yorkshire & Humber face major change, employers need to be more aware than ever of the benefits of boosting their staff morale. Successful Leeds-based wellbeing business  has been relaunched and rebranded as kk wellbeing with a broader offer to further enhance the feel good factor it provides to the region’s businesses.

Ohh la la was appointed to lead on kk wellbeing’s strategic marketing development and rebranding. The strategic marketing planning, so often not given enough emphasis, was crucial in understanding the real potential for growth across kk’s core markets and to redefine its services and brand.

Following stringent marketing planning, the business has been restructured to focus its efforts on corporate wellbeing coaching, wellness incentive days and on-site massage. Research showed that businesses of all sizes benefit greatly both in terms of absenteeism costs reduction and turnover increase from corporate wellbeing programmes; particularly at present with so many organisations and their staff facing huge pressures in the current economic climate.

The new brand identity also underpins a digital marketing campaign launched this week. The website, Twitter page and blog were all developed by Ohh la la.

Kay Kirkby, kk wellbeing’s director said: “When Ohh la la presented the strategic marketing plan I realised what the business was missing, it was pivotal in refocusing what we do. Ohh la la’s refreshing branding based on an excellent understanding of our business and market really are the seeds of our future growth.”

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