Exploring potential export opportunities

Ohh la la launches InternationalMarketing, a new online magazine via Scoop.it! to help UK businesses exploit their export opportunities.

Like many agencies working with international businesses or companies with the potential to spread their wings overseas, we found the results of the British Chambers of Commerce’s International Trade and Exporting Survey earlier this year rather alarming.

With a staggering 70% of the 8,000 companies surveyed currently not exporting or unlikely to, the survey results highlight a lack of exporting culture among British firms – amongst other issues. Crucially of the 5,500 non-exporting companies 71% thought they had unsuitable products or services and 19% believed they had sufficient business in the UK market!

InternationalMarketing is designed to give SMEs unsure about exporting a bird’s eye view of some of the key considerations to take into account to grow their business overseas. Ohh la la’s page draws in content from successful exporters, case studies, news items and other online resources. Let us know what you think.

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