We enjoyed celebrating International Mother Language Day this week. En Français, naturellement! As a cross cultural marketing agency, we regularly have to tap into our multi lingual team expertise and it often surprises even us just how often we have to use French. And it isn't just the 63m or so population of France itself who speak ...

A good idea? Proposed compulsory foreign languages in schools from age 7… mais oui! It’s no secret that England isn’t really a nation of linguists. We probably shouldn’t be surprised. For many years, relatively little has been done so far across the English educational system to enhance the nation’s foreign languages skills. All too often ...

Growing your business through export may just be what you need to increase your sales. However it isn't just the case of "going for it". Whilst many businesses get away developing their business locally without a marketing plan, it's critical to get your business export ready by creating an international sales and marketing plan. Any ...

Ohh la la launches InternationalMarketing, a new online magazine via Scoop.it! to help UK businesses exploit their export opportunities. Like many agencies working with international businesses or companies with the potential to spread their wings overseas, we found the results of the British Chambers of Commerce's International Trade and Exporting Survey earlier this year rather alarming. With a staggering 70% of the ...

Marmite, one of Unilever's major brand, is no stranger to controversy. Ever since it was launched in the UK in 1902 the brand has become well versed in raising a few eyebrows as well as bringing smiles to many faces for its distinctive taste. That it should be banned in Denmark as it falls foul of a ...