On the elephants trail across London…

I was strolling across Regent Street on Monday heading back to catch my tube on Piccadilly Circus when I literally stumbled across a life size elephant… right by the National Geographic store. I couldn’t help but getting my IPhone out and snapping the beautifully decorated specimen. May I had I wasn’t the only one to do so!

Minutes later I came across another brightly painted elephant. This was enough to send me on a trail mission across the capital jungle to see if I could spot anymore.

Courtesy of my IPhone yet again, I found out that my new chum was part of an Asian elephant sculpture herd of 250. They are settling in London till July as part of a conservation campaign hoping to raise £2m for endangered Asian elephants. All the elephants are for sale by auction and miniature versions can be bought too…

In a crowded market where donors are solicited by multiple charities, the social enterprise Elephant Parade has succeeded to combine art with a creative marketing approach that has been extended online to trigger goodwill and generate the funds needed to help protect the endangered specie.

http://www.elephantparadelondon.org/

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