Tag: Advertising Standards Authority

No more “no one will ever know” from 1st March

February 16th, 2011 — 10:35am

To say that marketing communications campaigns should not be misleading or offensive shouldn’t be anything new to any business owner or marketing team. However are you aware that regulations now apply to digital marketing as well – from website content to posts on Facebook or Twitter pages?

The Advertising Standards Authority (ASA) – better known for its independent role in keeping an eye on advertising breaches – will now also be responsible for regulating website and marketing communications in other non-paid-for space under the advertiser’s control, whatever their organisation, size or industry.

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