Tag: Cross Cultural Marketing

Boost your trade in France with .fr

July 3rd, 2012 — 1:28pm

Country domain names are a key component of the marketing communications mix. But one that many businesses tend to forget. Yet there are many reasons why companies wishing to export should not only consider having a website in the local language but also securing a country domain name for their brand as well.

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Exploring potential export opportunities

June 13th, 2011 — 5:20pm

Ohh la la launches InternationalMarketing, a new online magazine via Scoop.it! to help UK businesses exploit their export opportunities.

Like many agencies working with international businesses or companies with the potential to spread their wings overseas, we found the results of the British Chambers of Commerce’s International Trade and Exporting Survey earlier this year rather alarming.

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Cross cultural email marketing

February 15th, 2011 — 10:23pm

There is a lot to be said for email marketing activities in terms of their return on investment and abilities to deliver smoothly cross cultural messages.

At a time where many marketers are been urged to do even more with less as a way of compensating for lower turnover – something I like to refer as shortermism – it has become essential to carefully consider which marketing communications activities to use to meet the business’ objectives.

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