July 3rd, 2012 — 1:28pm
Country domain names are a key component of the marketing communications mix. But one that many businesses tend to forget. Yet there are many reasons why companies wishing to export should not only consider having a website in the local language but also securing a country domain name for their brand as well.
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Comments Off on Boost your trade in France with .fr | International Marketing, Marketing, Marketing Communications
June 13th, 2011 — 5:20pm
Ohh la la launches InternationalMarketing, a new online magazine via Scoop.it! to help UK businesses exploit their export opportunities.
Like many agencies working with international businesses or companies with the potential to spread their wings overseas, we found the results of the British Chambers of Commerce’s International Trade and Exporting Survey earlier this year rather alarming.
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Comments Off on Exploring potential export opportunities | Cross Cultural Marketing, International Marketing, Marketing
February 15th, 2011 — 10:23pm
There is a lot to be said for email marketing activities in terms of their return on investment and abilities to deliver smoothly cross cultural messages.
At a time where many marketers are been urged to do even more with less as a way of compensating for lower turnover – something I like to refer as shortermism – it has become essential to carefully consider which marketing communications activities to use to meet the business’ objectives.
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Comments Off on Cross cultural email marketing | Cross Cultural Marketing, Marketing