Country domain names are a key component of the marketing communications mix. But one that many businesses tend to forget. Yet there are many reasons why companies wishing to export should not only consider having a website in the local language but also securing a country domain name for their brand as well.

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A good idea? Proposed compulsory foreign languages in schools from age 7… mais oui!

It’s no secret that England isn’t really a nation of linguists. We probably shouldn’t be surprised. For many years, relatively little has been done so far across the English educational system to enhance the nation’s foreign languages skills. All too often the “We’re English, the world speaks English” (and American!) message has prevailed, potentially costing the economy millions of pounds in missed export opportunities.

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