Tag: Italy

Cross cultural email marketing

February 15th, 2011 — 10:23pm

There is a lot to be said for email marketing activities in terms of their return on investment and abilities to deliver smoothly cross cultural messages.

At a time where many marketers are been urged to do even more with less as a way of compensating for lower turnover – something I like to refer as shortermism – it has become essential to carefully consider which marketing communications activities to use to meet the business’ objectives.

read more

Comments Off on Cross cultural email marketing | Cross Cultural Marketing, Marketing

Back to top