Tag: Symbols

Emoji – not simply a friendly smile

May 18th, 2017 — 12:33pm

Why you should use Emoji to humanise your social media campaigns. 

When Oxford Dictionaries’ president made the ‘Face with Tears of Joy’ emoji 2015’s Word of the Year, it confirmed emoji are mainstream – ubiquitous in social media; definitely no longer confined to generations Y and Z.

Emoji are great fun, quick to use and can leap the language barrier. Instantly recognisable because they’re already part of how we communicate with our friends and family via text message, emoji are also a great tool to enrich social media marketing activities.

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