Tour de France — Marketing & Social Media Blog

Tag: Tour de France

Don’t be la lanterne rouge du Tour de France

July 6th, 2014 — 6:26am

The world’s largest annual sporting event has long been an institution across the channel but how much do you know about Le Tour de France? Beef up your culture of the tour ahead of today’s 201 kilometre second stage between York and Sheffield!

Le Grand Départ – Putting Yorkshire on the Map
© Photo Ohh la la ltd

When did the first Tour De France take place?
The first Tour de France took place in 1903. The winner was Maurice Garin who won the race almost sixty five hours ahead of his nearest rival, with an average speed of 25.68km/h!

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Did you know…

January 27th, 2014 — 2:57pm

Why is the Yellow Jersey yellow?
The yellow jersey was first introduced in 1919. Yellow symbolised the newsprint and branding of the sporting newspaper l’Auto, who organised the Tour de France.

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